• Video Content Strategy

  • Published : Oct 2013


A new vision for a stable product. A new vision for a stable product.

As a senior content marketing strategist at Brafton, earning your keep is not about ideas in themselves, but the implementation of those ideas for the client. As creative as our the then-new video department was, they were overworked, too, so when you could take over a project for them, they appreciated it.

As well as some Canadian retailers, like Lowe’s and Home Hardware, among others. The template I created for them endures today, years after developing it, like here, on Bass Pro Shops.

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