How and Upstart film changed lives.
Throughout my design, writing and marketing career, I’ve done forays into healthcare fields. Moments in Healthcare Design/ Marketing
Stop the Virus Pro was a primary care physician-focused campaign to get doctors more involved in the HIV-positive patients care.
A companion to Stop The Virus, the parent campaign, it involved a microsite, as well as banner and print ads.
The staff of Shriners Hospitals for Children — Philadelphia disliked their website presence and turned to me to make something better.
I got a long way in the planning — featured here is how I reduce reading and highlight the doctors themselves — but the project was shut down by national. Still, a good way to feature physicians.