Video content strategy
The Struggle and Triumph over Chrohn’s disease and ulcertative colitis.
And then we toured. Here’s a tour stop on Berkeley’s campus, before it went really off the rails.
The first, and most fundamental, goal was to saturate the local market with media — placements in any paper that would listen, from the Boston Globe and Herald through the free weeklies and then the suburban weeklies.
Then, to meet every doctor that specialized in anything gastroenterological and leverage the prestige of Boston hospitals.
"You are not alone.”
Got the film into several state libraries, including Texas and California, and working with several school nurses, and with nursing staff at Boston Children's Hospital, helped develop awareness for the disease, empathy for those who suffer from it, and understanding within the hearts of people around them.
Social, before it was cool
Outbound marketing requires... the requisites — email marketing, phone calls, face-to-face meetings — but to be able to take advantage of the post-Friendster social media landscape was key. Facebook was still an upstart. MySpace was where it was at. Leveraging social media,
'Holla at me when you come of tour'
Screening the film, making the the event inclusive and developing a community, Boston - World Premier Oklahoma City In addition to selling the film online, it was critical to show the film.