For a multichannel HIV awareness campaign for Gilead with DigitasHealth, the physician's awareness campaign seen as a path to purchase.


Stop The Virus Pro

Stop The Virus Pro.


  • Branding

  • Print Design

  • Website Design


Jun 2019

The campaign brief — an offshoot from a larger HIV awareness campaign — was specifically to raise awareness among primary care physicians for new treatments for their HIV-afflicted patients.

In short — through website banner and print magazine ads — how do we get PMC’s to care enough to visit the non-branded website for Gilead.