Luxury is a mindset.
Trouble is, you have to get people in that frame of mind.
That begins with image. That image, more times than not, begins online. To date, Stupp Furs website was a dreadful mismatch for clients accustomed to luxury brands, both national and local. So we set about to improve that image not only to be better than local fur chains online ( not hard ), but to also fit in with national luxury brands.