Logo design and light branding for one of the lad mag’s favorite American barbers.
When owner Peter Solomon disbanded from his Chicago-based State Street Barbers and renamed his Boston haircuttery Tweed Barbershop, he contract us for the graphic design and branding work.
We collaborated on ideas through a number of meetings – many hits and misses – to come up with a classic, manly-nuetral ( it’s a concept now! ) concept for the logo. The idea was to design in place – to consider where people will see the logo both online and in the streets, and settled on a classic, deep red with a lion. What started with Plantagenet lions became this one.
Oh, business card templates and more were on the docket. Of course.