UX | UI design and campaign concept for Comcast’s new mobile phone service, XFinity Mobile, for existing customers.
To enter the crowded mobile phone service business, Comcast and its new Xfinity Mobile division had to create a concept that “felt right.”
Search in the Design Phase
When you think about search engines like Google’s as rapidly moving from search engines to becoming question and answer engines using conversational speech to return the most relevant results, the best way to structure website pages — particularly conversion-creating landing pages — it becomes necessary to ask the question in advance and create content around it.
You see that here with the Switch from my phone plan landing pages.
Switch from X is the landing page for each plan from which to switch.