Ad Copy

Wyndham Hotels

April, 2013 | Isobar / Wyndham Hotels

For a year-long contract at Isobar, a Dentsu Aegis agency, I wrote property descriptions for Wyndham hotels.

These properties included Wyndham, Travelodge, Baymont Inn and Suites, Ramada, Days Inn, Super 8, Knight’s Inn and Hawthorne for locations all over the world.

The nearly 1,000 location’s copy is not sexy — it does it’s job — and some of those pieces are linked below. It’s possible that you’ve read it before. What is important is that they were written within the confines of the allocated brand guidelines. Always.

As mundane as the writing could be, there was so much to learn about the world through these properties — that Kentucky Fried Chicken is a big deal in China, that people will travel to Cawker City, KS, to see the World’s Largest Ball of Twine and that Branson, MO, is a BIG DEAL.

Baymont Inn and Suites – Dowagiac, MI
Baymont Inn & Suites – Jackson, TN
Super 8 Hotel Changzhou Tong Jiang, China
Super 8 Sisseton — Sisseton, South Dakota
Super 8 Keystone/Mt. Rushmore — Keystone, South Dakota

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