Wyndham Hotels

  • Ad Copy

  • Jan - Dec 2012

  • Isobar / Wyndham Hotels

Advertising copy for the profitable hotel conglomerate.

Wyndham Hotels

For a year-long contract at Isobar, a Dentsu Aegis agency, I wrote property descriptions for Wyndham hotels.

These properties included Wyndham, Travelodge, Baymont Inn and Suites, Ramada, Days Inn, Super 8, Knight’s Inn and Hawthorne for locations all over the world.

I wrote copy based on search intent and keywords – some of those pieces are linked below. It’s possible you’ve read the description before here or on any of the nearly 1000 location-specific property descriptions I wrote.

As mundane as the writing could be, there was so much to learn about the world through these properties — that Kentucky Fried Chicken is a big deal in China, that people will travel to Cawker City, KS, to see the World’s Largest Ball of Twine and that Branson, MO, is a BIG DEAL.

What is important is that they were written within the confines of the allocated brand guidelines. Always.